internet industry technical terms

advertising related  

1. ad network

2. ad exchange

3. RBT real time bidding

4. DSP demand side platform

5. DMP data-management platform

6. programmatic buying

7. Private market place

8. Programmatic Direct buy

9. Premium Inventory

10. Remnant Inventory

11. CPM cost per mille

12. CPC cost per click, Cost Per Thousand;Cost Per Impressions

13. CPC (Cost Per Click;Cost Per Thousand Click-Through)

14. CPA(Cost-per-Action)

15. CPS(Cost-Per-Sale)

16. CPT cost per time

17. CPV cost per visit

18. CPI cost per visit

19. CPD cost per download

20. banner

21 Interstitial

22. Native Advertising (Native Ads)

Operation related

23. AARRR ：Acquisition、Activation、Retention、Revenue、Refer

24. DNU(Daily New Users)

25. CAC（Customer Acquisition Cost）

26. CPC (Cost Per Customer )

27. CR (Conversions Rates)

28. DAU(Daily Active Users)

29. WAU(Weekly Active Users)

30. MAU(Monthly Active Users)

31. DEC(Daily Engagement Count)

32. DAOT/AT(Daily Avg.Online Time)

33. DAU (Daily Active User)

34. MAU (Monthly active users)

35.Users Retention

36. Day 1/3/7/30 Retention Ratio

37. Users Churn

38. Day 1 Churn Ratio

39. Day 7 Churn Ratio

40. Day 30 Churn Ratio

41. MPR(Monthly Payment Ratio)

42.  MAU, APA

43. APA(Active Payment Account)

44. ARPU(Average Revenue per Uers)

45. ARPU

46. monthly ARPU= /MAU

47.ARPPU(Average Revenue per Paying User)

48. ARPPU

monthly ARPPU=

49. life time

50 life time value

51 PCU(Peak Concurrent Users)

52. ACU(Average Concurrent Users)

53. New Users Converstion Rate

54. SEO(Seach Engine Optimization)

55. SEM (Search Engine Marketing)

56. ASO (App Store Optimization)

57. KPI(Key performance indicators)

58. GMV(Gross Merchandise Voltume )

59. SKU (Stock Keeping Unit)

60. ‎Long Tail Keyword

61. MVP(Minimum Viable Product )

62. SP (Service Provider)

63. CP（Content Provider

64. BD (Business Development)

65. SDK (Software Development Kit)

66. UE/UE(User Experience)

67. EDM (Email Direct Marketing)

68. SNS (Social Networking Services)

69. UGC (User Generated Content)

70. PGC(Professional Generated Content)

71. OGC(Occupationally-generated Content)

72. KOL(Key Opinion Leader)